MG OMD Summit Branding
Brief: The annual MG OMD client/staff summit required a brand identity that represented dynamism, movement and something that would embody the theme "Unlocks" and proposition "Creating Difference that Matters". The branding would have to be bold and energetic and would need to stand out on all print and digital collateral for the event, whilst being impactful on large scale wall vinyls at the venue and effective on screens, video animations, as well as PowerPoint decks.
Outcome: I wanted to create something that was different and yet recognisably part of the MG OMD brand.
To answer the brief, I created a visual identity using the existing brand palette and familiar Oswald font, whilst incorporating vibrancy and movement. This resulted in the following design, built around a 3-dimensional swirl design (eventually coined "the churro") which worked effectively for all the outputs required.
Visual identity and assets
Alternative directional "churros" created for use in various marketing materials.
Mailers
Lanyards
Wall Vinyls
Channel 4: First Dates x MG OMD Networking event
A joint collaboration between Channel 4 First Dates and MG OMD for a bespoke networking event which took place at the
MG OMD Summit.
A joint collaboration between Channel 4 First Dates and MG OMD for a bespoke networking event which took place at the
MG OMD Summit.
