AWE - Art Windsor-Essex (2022)

The Art Gallery of Windsor (now Art Windsor-Essex) has long been a prominent cultural institution in the region. But over the years they had disconnected from the broader community and were perceived as elitist, stuffy, and old. With a new and inspiring vision for the gallery that was inclusive, but also exciting and challenging, I lead the team at Friends & Enemies to reposition, rename and rebrand the gallery to reconnect to the community and bring their contemporary and exciting identity to life.