25屆 桃城美展 The Art Exhibition of Chiayi City


26屆 桃城美展
The Art Exhibition of Chiayi City





設計理念 |
嘉義市以畫都美名享譽,為了新定義嘉義的城市形象,本次主視覺主要色調採用暖色系,象徵著陳澄波的風格,也傳達著嘉義人的熱情與文化。而視覺中的”AEC”是”The Art Exhibition of chiayi city”的簡寫,其中A代表立體雕塑,表現了阿里山的形象,展現創作過程的堅持和壯麗;E代表嘉義的街景,表達對藝術的想像和對話,象徵透視攝影的空間感;C象徵蘭潭的景色,展現藝術的自由和嘉義之美。並透過書籍封面的設計吸取藝術領域的頒獎典禮概念,希望透過藝術家的創作特質,讓與會者能夠創作出自己心目中的AEC,展現藝術不設計的視覺語言。讓人們內化美學的文化,體現嘉義之美的風情。

Design Concept |
Chiayi City is renowned as the "City of Artists," and to redefine the city's image, the main visual theme adopts warm colors, symbolizing the style of Chen Cheng-bo and conveying the passion and culture of Chiayi. The acronym "AEC" in the visual representation stands for "The Art Exhibition of Chiayi City." The letter "A" represents a three-dimensional sculpture, portraying the image of Alishan, exhibiting the perseverance and grandeur of the creative process. "E" represents the street scenery of Chiayi, expressing imagination and dialogue with art, symbolizing the spaciousness of transparent photography. "C" symbolizes the landscape of Lantan, showing the freedom of art and the beauty of Chiayi. Through the design of the book cover, the concept of an art awards ceremony is incorporated, aiming to allow participants to create their own vision of AEC, demonstrating a visual language of art beyond design. This aims to internalize the culture of aesthetics and embody the charm of Chiayi.



服務單位Service Units / 嘉義市政府文化局-嘉義美術館 Chiayi Art Museum
設計單位design unit / 白水設計 Spout Design
美學總監Creative Director:  / 胡庭耀 Hu,Ting-Yao
執行總監Executive Director / 李金源 Lee,Chin-Yuan
主視覺設計main visual design / 陳昊謙Chen,Hao-Cian 、蔡文皓 Wen-Hao, Tsai、王郁琳Wang Yu LIn
商業攝影Commercial Photography/58kg-Steven Chuan-Shun Huang
25屆 桃城美展 The Art Exhibition of Chiayi City
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