— WESTLAND INSURANCE
(For Farmboy Fine Arts)
After a brand refresh and consolidation of three locations into a new central head office, Westland Insurance, Canada's largest independent-owned brokerage, sought an art collection to reflect its new brand and inspire its employees across five regions: the Atlantic, Central Canada, the Prairies, the West Coast, and the Northwest Territories.
Inspired by aerial views of Canada—specifically, the juxtaposition of human-made infrastructure and natural landscapes—I designed, created, and curated custom artwork, environmental graphics, and signage for each of the six office floors. The art, wallcoverings, window film, and posters accentuate the interior design and showcase Westland's values, brand, and culture. To further convey Westland's identity and create a welcoming and inclusive space, we integrated artwork by local, LGBTQ+, Indigenous, and emerging artists.
— SERVICES
Graphic Design | Design Strategy | Environmental Graphic Design | Artwork Creation | Wayfinding | Signage
— PROJECT DATES
2022–2023
— TEAM MEMBERS
Art Direction: Heather Merenda
Project Mangement: Kate Nickerson
Production Design: Fara Winestock
— THANK YOU —