SafeFleet Campaign Reflecting New Positioning
SafeFleet is an innovating telematics software in the field of M2M in Romania, used by companies in Italy, Poland, Hungary and other countries from the Balkans. For over 20 years, SafeFleet has been offering its clients quality solutions like GPS fleet monitoring, automatic road tax payment, AMR (Automatic Meter Reading) and mobile parking payment.
In 2022, SafeFleet has asked my team to build a new brand positioning that better reflects the current reality and develop a creative campaign to communicate that positioning.
The new messaging talked about digitizing your fleet by implementing a telematics software created by mobility experts, who understand the needs and way of work of both drivers and fleet managers.
BEFORE
Translation: SafeFleet - The no.1 solution for managing fleets and vehicle monitoring
AFTER
Translation: Top technology for digitising your fleet / The monitoring platform created by professionals with expertise in mobility
