Ways of Seeing
Communication Design
Academic Project
Year: 2021
Communication Design
Academic Project
Year: 2021
With the goal of promoting John Berger’s television show “Ways of Seeing” were created a series of posters to be displayed. The approach to this project needed to be experimental and conceptual, and all the typographic elements needed to be written in Helvetica. “Ways of Seeing” (in Portuguese “Modos de Ver”) premiered on the BBC in 1972 and it’s a show that makes us look at centuries-old masterpieces from an entirely different perspective.
