Carling Black Label sells a lot of beer. But with that, there comes a great responsibility, to its drinkers and their communities. #NOEXCUSE is a cause that was created to push a message of strength and positivity – to cease terrible behaviours such as Woman Abuse.
In this piece, we aimed to get to the heart of of core drinker — by making a presence where our fans are most likely to meet in mass, over football and beer at the 2022 Carling Black Label Cup.
Case Study:
In this piece, we aimed to get to the heart of of core drinker — by making a presence where our fans are most likely to meet in mass, over football and beer at the 2022 Carling Black Label Cup.
Case Study:
Credits: (ECD): Camilla Clerke. (CD): Mike Martin
Group Head: Sibs Zihle, Writer: Sandhya Muthayara, Art Director: Rory Welgemoed
