Goodmans - Aspects Soundbar

When Goodmans asked us to create a breakthrough in a crowded category, we worked closely with the team to design a category-defining soundbar that blends product performance and contemporary style.

The result is Aspect - a compact soundbar that can be positioned both horizontally and vertically, with users able to easily switch between the two formats courtesy of the soundbar’s smart magnetic base.

Plus, the digital audio processors adjust according to Aspect’s orientation to deliver exceptional cinema-style room-filling sound and an elegant use experience.

Through a combination of industrial design and exceptional experience design, we helped Goodmans create differentiation in a crowded category.