Freshbait created thirteen different pieces corresponding with Asheville School’s marketing plan. From a 56-page Viewbook to a two-fold fact sheet, all of the materials were designed to work together to form a cohesive look that defines Asheville School as a progressive, personal, academically and athletically challenging alternative to tier one private high schools. And a look that will make kids say, “wow, this school looks cool AND will help me get into a top university.” (Yes, kids do think that way nowadays.)
Academic Prospectus and Afternoon Activities brochure are companions to the Viewbook. Parents booklet (right) was given a more serious and elegant style.
Quotes and first-hand experience from students were highlighted throughout the materials.
Fold out sidebars with humorous copy and illustration added levity and surprise to the experience.
Clever callouts and half-pages on uncoated stock made browsing the material fun and surprising.
The mountaineering program, highlighted in a dynamic spread from the Activities brochure.
The Parents booklet, focused on building trust with Asheville School and their child's future, used a more serious tone and style.
It uses a timeline to help tell a story and engage with readers.
A direct mailer sent to 7th graders unfolded to a poster with stickers, and a separate fact sheet for the parents.
We profiled select faculty to add personality to the Academic Prospectus.
Insight on team sports at Asheville in the Activities brochure.
Lighter-toned content provides balance with the more informational.
Student profile in the Viewbook.
Faculty profile in the Academic Prospectus.
