Funny thing. The word need to be heard about GN ReSound’s new behind the ear hearing aid. While the product had been successfully launched in Europe, it required a different strategy to appeal to the North American consumer. Dot was positioned and differentiated as being the smallest device available that also provides the biggest benefit. Consumers received the message loud and clear.
MM&M winner for Best Overall Advertising Campaign in Consumer Press
Peas slick hello tube likeness.
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