Poise

In this studio concept, we demonstrated the potential of lifestyle-design in consumer electronics. Instead of technical supremacy, we sought to celebrate beauty, simplicity and materiality and explore how consumer electronics when designed through the lens of lifestyle-design can better complement our evolving attitudes to our living spaces.

By uniting the discreet and the noticeable, Poise TV achieves soft minimalism for modern homes. Rather than competing on resolution and thinness, this approach presents brands with an opportunity to push past traditional concepts and balance beauty with functionality.

Note. This is an internal study and is not directly connected or endorsed by Samsung.

+ Lifestyle Design at Rodd​​​​​​​