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Key visual Design and Branding, greenium

Greenium, good for you and the ocean
New Brand Editorial Key Point Design and Branding



May 2020 - May 2021



Greenium is a newsletter service brand designed to express intuitive illustrations of free animals in the sea with brushes, which are intermediate elements of dots and lines, to present new standards that modernize the beauty of the sea and awaken the instinctive beauty deep inside individuals.
Based on the keyword Key Visual "Underwater in Nature," Greenium uses natural elements as a key visual image for brands that represent life. The brand's design identity aims to promote the importance of nature, especially through images depicting various animals.
Brand Core Value & Essence

The "Good for You and the Ocean" kit is Raising the issue of marine pollution and the circular economy And to raise awareness of sustainable travel It's a planned campaign. The multi-use package you received. It's an upcycling product that recycled waste plastic It can be reused at least 20 times.
Also, we want to encourage you to participate in the carbon offset project
And we connected them, and we made them practice the Declaration of Carbon Neutrality.
The carbon that you've released during your trip is going to be used elsewhere
So we offset it, like green energy, forest restoration, Invested in carbon offsetting projects like Cleanstove. The climate is getting worse day by day thanks to your participation
A little further from the change.
Brand Color & Material

The color and material of Deepondé were found from various natural and sculptural elements found in nature in the East. Elegantly subtle and warm, never artificial and cold, the texture of materials expresses the gentle, calming image of the East.
Brand Typography

To make it easier for customers to identify the brand's lines and categories, Greenium's fonts are classified by the main font, and a balanced grid system of fonts, patterns and images is applied to various editors.
Brand Color & Material

The color and materials of the greenium were found from a variety of natural and sculptural elements found in natural seas. Friendly and cool The texture of the never-artificial and cold material expresses the calm image of the service the brand wants to proceed with.
Key visual Design and Branding, greenium
Published:

Key visual Design and Branding, greenium

Published: