This project was part of the annual report.  In this case, this project was part of the art director’s duty to design the logo for the annual report itself and  then will get handed off to the production designer to design the rest of the layout.

 

I chose HP as the company.  For the logo redesign, I wanted a futuristic feel to it.  I not only created one but two logos for it. I wanted to explore and see how I can make the same initial logo feel different at two different attempts.  I used a lot of gradients to make the feel of the logo stand out and make it futuristic.  For the background, I just wanted to make a simple yet a well designed background to pop out the logo.  I chose brown and a 80% black.  I then added subtle swirls design to make the design flow and pleasing to the eye.