Social Media Content
Pilsen | Birriachi
In Costa Rica, it is common to send a mariachi to your loved ones for a serenata, especially on Saint Valentine's Day. But what about your friends? Pilsen, the beer of friends, created the Birriachi (a wordplay between "birra" (slang for beer) and "mariachi"). Friends could visit pilsencr.com and send the Birriachi to their friends, along with some Pilsen beer, of course.
1. Tell them how you feel, but do it with Pilsen beer. 2. Pilsen Birriachi. 3. What are you going to give them this Valentine's Day?
Pilsen | Get to know your dad
You know your friends pretty well, but what about your oldest friend? That's right: your dad. We created a social media campaign inviting people to get to know their fathers. We started with a video showcasing a fact: we often don't know what kind of music our dads enjoy, what type of food they prefer, or what their nicknames were. Then, we asked everyone to get to know them better by sharing some Pilsen beers together. Users could also take a test with their dads to find out how well they know each other and have a chance to win beers.
1. Do you really know your dad, or just barely? 2. Take the test with your dad and win a prize to enjoy together as friends. 3. If you hardly know his favorite music, you hardly know him. 4. If you hardly know his hobbies, you hardly know him.
Pilsen | Always-On content
Friends and beer. They go together like... well, friends and beer. It's just meant to be. Pilsen understands this, so for its always-on content, we created shareable quotes and engaging posts about friendship with the hashtag #EsDeCompas (slang for "It's a friendship thing").
1. It's a friendship thing that my friend's friend becomes MY friend. 2. It's a friendship thing that they owe me a beer if I tag them in this post. 3. Today, I could go for a beer with @________.
