This is a branding concept for a live university project based on a business called 'Cinnamon Sticks' in Cardiff. The business is a Vintage Tea Room with an added extra of a vintage shop inside. The concept for my brand was to make the business inviting and to promote the social aspect of the tea room. This is how I came up with an almost city skyline like row of teacups and teapots. Other inspirations for this came from animated teacups and teapots in things like Beauty and the Beast and Alice in Wonderland. I included details like doilies and textures to show how the shop also sells cakes that are all homemade. I wanted the homemade feel to come across in the visuals of this brand. I aimed for the brand to promote a social atmosphere of varied personalities and also to be percieved as welcoming and friendly. I chose the colour palette from a lot of the colours inside the shop/tea room and ensured it targeted the main target audience of women aged 16 to anywhere up to 80 years old. This business is very feminine and I wanted that to reflect in the brand. I am very happy with the outcome and during this project was very determined to create an outcome that I am proud of.