Standard Chartered x Liverpool FC: "I Quit"
By the age of 14, twice as many girls than boys quit sport. But if they play on, they'll learn valuable skills like teamwork, leadership and resilience that could unleash their potential off the pitch in later life.
To raise awareness of this issue, we did something that caught everyone's attention - we got Jordan Henderson, Thiago, Harvey Elliott and Diogo Jota to announce they were quitting the game they loved. All for the same reasons girls drop out of sport.
To raise awareness of this issue, we did something that caught everyone's attention - we got Jordan Henderson, Thiago, Harvey Elliott and Diogo Jota to announce they were quitting the game they loved. All for the same reasons girls drop out of sport.
Less than 24 hours after it launched online, ITV's 'This Morning' picked it up and played it in its entirety to an estimated audience of 900,000 - priceless media coverage. It just happened to be Holly's first day back after the whole Philip Schofield hoo-hah, so the nation was watching!
We followed this up with a film that follows the journey of a girl through to womanhood and motherhood. Constantly at her side is her football trophy come to life, representing all the life skills she learned playing sport. Resilience, teamwork and leadership all play their part in helping her overcome challenges and achieve success.
"Very proud to be part of this campaign 👧⚽️🏀🎾"
Helen Morgan, Senior Manager, Global Sponsorship & Events at Standard Chartered Bank
Helen Morgan, Senior Manager, Global Sponsorship & Events at Standard Chartered Bank
"In a category awash with inspirational messages, this campaign manages to find a fresh and truly relatable insight about sport and football; promoting the skills we learn from sport to carry us through life."
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All the films from the "Play On" initiative are hosted on a hub page, where you can also see all the practical solutions the Standard Chartered is providing to encourage girls around the world to stay in the game. Play On Hub - Standard Chartered (sc.com)
