Balanced Life and
the Balanced Line
YFL(Yonsei Fitness Lab) is a new type of fitness training brand that provides exercise prescriptions based on scientific evidence by top professionals to improve the health of customers. Symbolic design, a key element of YFL Identity consisting of four squares, is the 'Proportion Sign' used in Unicode and the 'window', which means expansion to a wider concept It has two meanings at the same time. We named the graphic elements that will be written in the visual communication of YFL under the concept of ratio and extension as four segmented lines_Balanced Lines that begin with symbols. Balanced Line, which visually embodies Fitness's ultimate goal, Balanced Life, delivers YFL's unique visual message through various communication mediums.
