Key Responsibilities:
- Market Research: Conducted in-depth research to understand trends in wearables and tweens' digital habits.
- Concept Development: Utilized the Double Diamond methodology to design themed outdoor games integrated with the wearable.
- User Experience (UX) Design: Created user personas and journey maps to ensure a seamless and engaging experience.
- Project Management: Developed project plans and utilized Agile methodologies like Stage-Gate and RACI matrix.
- Presentation & Communication: Effectively communicated research findings, product concepts, and management strategies.
Key Achievements:
- Identified the gap between tweens' digital immersion and lack of outdoor engagement.
Developed a gamified solution utilizing themed outdoor games and point rewards redeemed for online PlayStation games.
Incorporated a social element through monthly multiplayer games to encourage offline interaction.
- Utilised market research and design thinking to create a user-centric product concept.
Demonstrated strong project management skills through planning and communication.
- Further refine the product concept based on user feedback and technical feasibility.
for tweens.
- Advocate for initiatives promoting healthy digital habits and outdoor play
Keywords: Wearable Tech, Design Thinking, User Experience, Market Research, Project Management, Tweens, Outdoor Play, PlayStation, Gamification
