Project: Logo Palooza
Class: Concept & Making
Brief: Logo Palooza redesign a logo for three existing companies with a clear conceptual concept that shows the brands likeness and mission statement, show what they stand for within the logo using concept and making. Brand selected by vote Half Priced Books, Legos, and Janet's Cakery.
Original logo
HPB overview: The client wants, a way to establish the love it has for its community, literary, and show they are family-owned. Who are they? Half Priced books is an affordable bookstore that has a wide range of merchandise, their slogan is to ‘‘Promote literacy and to be kind to the environment”
Ideation process: Mind mapping, Word listing, 10 competitors,
Mood-board, Creative matrix, and 25 thumbnail. My concept was around the strong love that Half Price Books has towards its community, its family owned business, and how they would donate many books to charity to help strengthen literacy for those who did not have access.
Mood-board, Creative matrix, and 25 thumbnail. My concept was around the strong love that Half Price Books has towards its community, its family owned business, and how they would donate many books to charity to help strengthen literacy for those who did not have access.
Drafts:
Final Outcome: My concept was around the strong love that Half Price Books has towards its community, its family owned business, and how they would donate many books to charity to help strengthen literacy for those who did not have access.
Mockup:
Project: Logo Palooza
Class: Concept & Making
Brief: Logo Palooza redesign a logo for three existing companies with a clear conceptual concept that shows the brands likeness and mission statement, show what they stand for within the logo using concept and making. Brand selected by vote Half Priced Books, Legos, and Janet's Cakery.
Original logo
LEGO overview: Lego goal is to inspire creativity and imagination for the builders of tomorrow. My client wants, fun, interactive, and a Lego that represents the word Lego. Keeping the Original palette with a combination of the word Lego and a Lego item.
Ideation process: Lego influences the future, by creating a strong development for the children of the future shaping and growing children mind by playing. Using Mind mapping, Word listing, 10 competitors, creative matrix, color palette, mood-board, and 25 thumbnail sketches. i was able to get a base idea to further adapt on.
Drafts:
Final Outcome: Influenced by the meaning of Lego which means “Play well ''. Using this phrase I created a concept of a Lego hand playing with a Lego brick. The Lego hand is incorporated using the outer form of the “E” in Lego, and the Lego brick is used for the counter of the “E”
Mockup:
Project: Logo Palooza
Class: Concept & Making
Brief: Logo Palooza redesign a logo for three existing companies with a clear conceptual concept that shows the brands likeness and mission statement, show what they stand for within the logo using concept and making. Brand selected by vote Half Priced Books, Legos, and Janet's Cakery.
Original logo
Janet's Cakery overview: Janet’s Cakery is a locally owned, Also Family-owned and operated bake shop crafting special-occasion cakes, cookies, cupcakes & other baked treats. serving the costal bend community for over 30 years. Using Ingredients make a difference as well, and Janet’s Cakery only uses the finest ingredient's. Also Family-owned and operated.
Ideation process: Mind mapping, Word listing, 10 competitors, creative matrix, mood-board, demographics, Communication Audit, social media and 25 thumbnail sketches.
Drafts:
Final Outcome: I ended up using the flour plant to incorporate in the “J” of Janet, still having a common theme of cake that I thought was needed to still be similar to Janet's original mark. While still adding different aspects such as a drip line of frosting separating the typefaces and creating the idea of the words being two layers of cake with a single straw of flour placed on the side of the cake's décor. The comma as a icing drip.
Mockup:
