Student Project Graphic Design II
Starbucks Print Ad Campaign
Project Duration: 1 week
Tools: InDesign, Photoshop

 

PROJECT
Create an ad for the launch of a new Starbucks product. Do not use the product or logo as the main image. Create a tagline for ad campaign.

DESCRIPTION
I chose Starbucks portion packs of bagged coffee. The tagline I created was “Our Baggage Won’t Weigh You Down”. Each portion pack is designed to provide one pefect-sized cup of coffee making it lightweight and convenient to carry. This is marketed to travelers as a convenient way to travel with their favorite blend of coffee without weighing them down. The visual analogies of each ad shows various people with heavy baggage. It’s is both a literal representation and a play on the theme of baggage. This ad campaign is designed for travel destinations such as airports, train and bus stations.