2022年，隶属于伊利集团旗下的酸奶品牌“安慕希”推出了一款含气的酸奶产品，名为“安慕希气泡酸奶”。相比市面上的其他产品，这款酸奶入口后有着和碳酸饮料一样强烈的气泡感。于是我们针对“含气”这一特征用一组气球与奶牛相结合创作的图形作为这款特定产品的视觉表达，因为主要针对的人群以年轻群体以及青少年为主，这样风趣幽默的图形语言能够更快的表达出产品特点，同时也让人记忆犹新。
In 2022, the yoghurt brand "Anmuxi" under Yili Group launched a yoghurt product with air, called "Anmuxi Bubble Yoghurt". Compared with other products on the market, this yogurt has the same strong bubble feeling as carbonated drinks after being imported. Therefore, we use a group of figures created by combining balloons and cows as the visual expression of this specific product based on the feature of "air", because the main target group is young people and teenagers. Such funny and humorous graphic language can express the product characteristics more quickly and also make people remember it fresh.
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