In the fast-paced world of fashion, the year 2020 presented unique challenges for those tasked with managing the social media of a major event. As a social media manager for a fashion event, my responsibility was to maintain an active and engaging presence across all digital platforms. From creating content strategies to daily account management, I strived to capture the essence of the event and convey its energy through carefully curated posts. Despite the setbacks caused by the pandemic, we leveraged social media to keep followers informed about program changes, share images of virtual fashion shows, and encourage audience participation through online contests and discussions. The constant challenge of adapting and generating relevant content in an ever-evolving landscape was rewarding and allowed me to develop digital communication and creative skills.
