Atypical Palette is an art brand run by Bhavna Madhani in Pune, India. When Bhavna approached me for the logo design, she was clear about what she wanted - a crisp logo (no flowly lines or excessive ornamentation) in teal and gold, which had the letters A and P, and evoked a memory of creating art.

With this brief, I started exploring palettes, easels, tubes and more, with font and colour options. From those, she picked the few options featured in this project, and further on, the easel. From the easel logo elements, I made the wordmark, and completed our short logo design project.