BEES - 2022
I worked on rotoscoping and chroma keying for the integration of characters into the final plate using NukeX for the commercial campaign targeting Peru and Colombia.
For the BEES commercial, my role involved meticulously performing rotoscoping, which entailed tracing and isolating specific elements from the original footage. This process ensured accurate separation of the characters from the background, allowing for seamless integration later on. Additionally, I utilized chroma keying techniques to remove the green screen background and replace it with desired imagery or environments.
By leveraging the powerful capabilities of NukeX, I successfully integrated the characters into the final plate, ensuring that they appeared natural and cohesive within the commercial's context. The integration encompassed matching the lighting, perspective, and textures to achieve a seamless blend between the characters and the surrounding elements.
Through my contributions in rotoscoping, chroma keying, and character integration in NukeX, I played a vital role in bringing the BEES commercial to life. This enabled the campaign to effectively engage audiences in both Peru and Colombia, delivering a visually compelling and immersive experience.
