ArtJanus啊特杰尼斯
Sector: Arts & Culture, Professional Services
Practice area: Visual Identity System
Designed by Pocca
ArtJanus is a Shanghai-based professional practice which provides integrated services for bridging brands and artists. Based on artistic creativity, artistic perspective and art resources, they provide Exhibition and Art Event Planning, Cross-border Cooperation for Brands and Artists, and professional commercial cross-border cooperation services for artists and designers.
Pocca is commissioned to generate a core visual identity for ArtJanus to officially start their business during their existing projects and collaborations. We have carefully customized the English and Chinese wordmarks for the brand. We applied a method of mixing uppercase and lowercase letters and elevated typeface in the English wordmark to present a pioneering and fashionable attitude, and unified the typefaces of Chinese and English in the details, emphasizing professional services sense of quality.
As a logo-based visual identity system, the brand does not need many extension materials. Therefore, in addition to the customized wordmark, we cut, disperse, and reorganize the letterforms from the wordmark into patterns of four different colors, which can be freely stretched and spliced into patterns of different densities.
