Whale Pale Ale from The brewing project. Whale has been developed since 2017, born from a Home brew competition.
The story of Whale Pale Ale begins with a group of passionate beer enthusiasts in Thailand who saw a gap in the market for high-quality craft beer. They embarked on a mission to create a unique and flavorful brew that would capture the hearts of Thai beer lovers. After months of research and experimentation, they finally developed Whale Pale Ale—a beer that combined the finest ingredients with expert brewing techniques.
Whale pale ale is a collaboration between Whale Beer from Kalasin, Thailand & Nomad Brewing in Sydney, Australia
crafted a crisp, refreshing brew that everyone can enjoy, Whale pale ale is an easy drinking introduction to craft beer
crafted a crisp, refreshing brew that everyone can enjoy, Whale pale ale is an easy drinking introduction to craft beer
A touch of wheat is added to create a refreshing smooth finish.
Whale Pale Ale quickly gained a loyal following, with beer enthusiasts praising its balanced flavors, hoppy aroma, and smooth finish. It became a symbol of the growing craft beer movement in Thailand, representing the country's increasing appreciation for artisanal beer. Whale Pale Ale has become a symbol of determination, representing the spirit of Thai craft brewers who strive to create exceptional beers despite the challenges they face. With each sip, beer enthusiasts not only enjoy the refreshing taste but also support the growth of the craft beer movement in Thailand.
In the year 2020, I received some great news that brought me much joy. I was able to rejoin the team, and Whale Pale Ale was going to have a repackaging project. This meant that we would be able to produce it in Thailand and design the dream beer can that we had envisioned.This project reignited my passion once again. I had the opportunity to design The Brewing Project brand and embark on the journey of redesigning the packaging.
Looking back, that pivotal moment in 2017, when I create the first beer label,
holds a special place in my heart. It was a testament to the power of hope and persistence, and it ignited a
passion within me to continue designing and contributing to the craft beer industry
The challenges were abundant, but my determination and creativity pushed me forward. I wanted the label to reflect the spirit of the beer—a bold, adventurous, and unique character. I delved into research, exploring various design elements that could capture the essence of Whale Pale Ale. After gathering inspiration and sketching numerous ideas, I finally settled on a concept that showcased the majestic nature of whales and the exhilaration of oceanic exploration. I incorporated intricate details, and a captivating composition that would immediately catch the eye.
Everything happened so quickly. In reality, you might think that this image took about a month or even longer to create. However, due to the constraints and limitations of the project, I had just one day to conceptualize the initial draft. It was a result of my hope and passion to see a true Thai craft beer come to life.
When I returned to designing once again, I began by creating a new typeface to make
Whale Pale Ale more intriguing and visually representative of its Thai identity.
I wanted the typeface to embody the essence of the beer and evoke a sense of uniqueness and Thai culture. I delved into Thai calligraphy, studying its graceful curves and intricate details. I sought inspiration from traditional Thai art forms, such as temple murals and intricate wood carvings.
With these influences in mind, I started sketching various letterforms, experimenting with different strokes and embellishments. I aimed to strike a balance between maintaining readability and infusing the typeface with a touch of Thai aesthetics.
The result was a custom typeface that combined the elegance of Thai calligraphy with a contemporary twist. The curves and flourishes of the letters echoed the grace of a whale swimming through the ocean, while subtle Thai motifs adorned select characters, adding a distinct local flavor.
Whale Pale Ale's journey is a testament to the power of perseverance and the impact of a well-crafted beer.
It serves as an inspiration to craft brewers and beer enthusiasts alike, reminding them that
with dedication , remarkable things can be achieved.
It serves as an inspiration to craft brewers and beer enthusiasts alike, reminding them that
with dedication , remarkable things can be achieved.
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