Marc Jacob’s iconic Daisy perfume line, “the Daisy garden”,
often evokes both girlhood and springtime. But it’s a new time for young women — who are caught up in a burst of creativity in self-expression — and for those who are neither young, nor women, to channel the limitlessness and pleasure of youthful femininity.
We based on this thought to create this fun design for the seasonal perfume collection design for Marc Jacobs 2023. Pink florals juxtaposed with exquisite bedazzled jeans. Audubon’s insects with Sofi Tukker’s swagger. A sense of creative cross- pollination: an oversize ladybug flying across a glossy studio shot, while yellow eyeshadow turns the eyes into flowers themselves. And a sense of context, too — the optimism of the world’s re-emergence, a spring leap from sweatpants back into joyfully weird self-decoration.
