IBS
PROJECT: Corporate Identity
PRINCIPLE OFFICE: Dubai,UAE
PROJECT PARTNER: The Bridge
DESCRIPTION
IBS Group is is the leading set and stage rental company in the Middle East providing a one stop solutions to the events, corporate presentation and AV industries. Whether it’s an exhibition, awards ceremony, TV or stage set, nightclub event or product launch, IBS Group and it's team enables its clients to bring their designs and productions to life.
They approached The Bridge and Blank in need of a fresh corporate identity that could unify all their sub-brands under one main umbrella.
CREATIVE CONCEPT
"Bringing things to life"
At the end of the day, IBS takes a clients 2-dimensional idea and helps it take physical shape, while adding extra value through their high-level expertise and diverse service offering.
A great reflection of the strategic direction for this identity, this creative concept take the outer shape of a of a construction nut and transforms it into a three dimensional shape. That shape is described with line work, as a reference to modern staging structures. This is all about how IBS takes a flat image and creates a fully dimensional experience.
In conceptualizing the expression, the idea of flat becoming a structure is supported with creative stackable business cards and the creation of a graphic pattern that plays with planes.
PROJECT: Corporate Identity
PRINCIPLE OFFICE: Dubai,UAE
PROJECT PARTNER: The Bridge
DESCRIPTION
IBS Group is is the leading set and stage rental company in the Middle East providing a one stop solutions to the events, corporate presentation and AV industries. Whether it’s an exhibition, awards ceremony, TV or stage set, nightclub event or product launch, IBS Group and it's team enables its clients to bring their designs and productions to life.
They approached The Bridge and Blank in need of a fresh corporate identity that could unify all their sub-brands under one main umbrella.
CREATIVE CONCEPT
"Bringing things to life"
At the end of the day, IBS takes a clients 2-dimensional idea and helps it take physical shape, while adding extra value through their high-level expertise and diverse service offering.
A great reflection of the strategic direction for this identity, this creative concept take the outer shape of a of a construction nut and transforms it into a three dimensional shape. That shape is described with line work, as a reference to modern staging structures. This is all about how IBS takes a flat image and creates a fully dimensional experience.
In conceptualizing the expression, the idea of flat becoming a structure is supported with creative stackable business cards and the creation of a graphic pattern that plays with planes.
