In late 2018 Restaurant Brands approached KNACK. to create a series of TVCs to shine the spotlight on upcoming products. Understanding their core demographic as ‘hungry young blokes’, they wanted us to focus on humourous copy that would engage audiences and build brand love for Carl’s.

The resulting outputs were spots like the below, irreverent, packed with innuendo and unapologetically indulgent in the minds of the consumers we wanted to reach - so much so we had to censor them at the top of each spot.

During the campaign we fostered a strong working relationship with Restaurant Brands that stripped away formality and led to a streamlined approach for everything from ideation to approvals - a dream when working externally. 

Examples from three of our highlighted products, below: