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Valid Dumps AD0-E559 Sheet

100% Pass 2023 Adobe AD0-E559: Adobe Marketo Engage Business Practitioner Expert–Professional Valid Dumps Sheet
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NEW QUESTION # 45
A marketer decided to check the activity log of a person but does not find any activities as displayed below:
https://www.vceprep.com/uploads/imgs/AD0-E559-4df435137d717cec39b340875e6260e2.jpg
What is the reason the Activity Log tab is empty?
A. The person activity Is filtered.
B. The lead is anonymous.
C. The activity log was exported by an API and is now empty
Answer: A
Explanation:
Explanation
The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.

NEW QUESTION # 46
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.
Why did the webhook fail?
A. Webhooks can only be used successfully in trigger campaigns.
B. Webhooks can only be used successfully once they are approved
C. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
Answer: B
Explanation:
Explanation
A reason why the webhook failed is that webhooks can only be used successfully once they are approved.
Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.

NEW QUESTION # 47
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)
A. Acquisition Program
B. Person Source
C. Registration Source Type
D. Original Source Type
Answer: B,D
Explanation:
Explanation
Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.

NEW QUESTION # 48
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
A. Ask the marketing team to provide the characteristics they think should be included.
B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Answer: B
Explanation:
Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

NEW QUESTION # 49
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
A. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
B. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
C. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
D. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
Answer: B,D
Explanation:
Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox and to click the 'Register Now' CTA on the invite email, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.

NEW QUESTION # 50
......
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Valid Dumps AD0-E559 Sheet
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Valid Dumps AD0-E559 Sheet

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