PROJECT OVERVIEW
Recently, I had the opportunity to collaborate with a wealth management company seeking a fresh logo design. Their main request was to achieve a sense of simplicity and sophistication. Considering the nature of the industry, this direction was fitting. However, they also expressed an interest in exploring vibrant colours to convey a modern and progressive image, while still upholding their core “Wall Street” values.
Here are the logos that I proposed.
The brand concept is based on simplicity, confidence, and transparency, which are essential for building trust with clients. Honesty and integrity are crucial pillars of the brand, and I have made sure to incorporate them into every aspect of the design.
The logos are carefully crafted to reflect the brand values, with each one telling a unique story about the company. Logo A (1 & 2), for example, uses the upward trajectory of the ascenders to symbolise the commitment to opportunity and success. Logo B showcases the three main areas of the company - life, health, and wealth - which are all crucial to the clients' prosperity. Logo C, on the other hand, provides a sense of familiarity and comfort, while also demonstrating a future-focused mindset. The logos are designed to provide a comprehensive understanding of the brand while maintaining the foundation mentioned above.
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