migali
 
Designing 'migali's identity was a unique and fun experience. 'migali' is a brand dedicated to children’s beautiful
and colorful world and imagination. This project allowed me to reconnect to my inner child and get excited
in a way we rarely allow ourselves as adults.

Gal Levin, the owner of 'migali', had a clear vision of what she wanted her identity to convey and so, she came to me
with a raw sketch of the desired logo. The illustrated sweet girl, hugging and offering her loved teddy bear, and sharing
her happiness - that is 'migali'. It is about sharing happiness with toddlers and kids through imagination and creativity.
When choosing the color pallet, I opted for colors one wouldn’t typically choose for a children’s brand.
 
The reason being that 'migali´s products are targeted at boys and girls without making gender distinctions.
The earthy colors symbolize the company’s emphasis on using fair trade organic cotton fabrics in their products.
All of 'migali's products are handmade with Gal Levin's love for design and forchildren. Among the products
you can find toys, activity mattresses, pillows and many more.
'migali' hopes to become a part of many childhood memories all around the world.

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Year: 2014

Client: Gal Levin
migali
Published:

Owner

migali

migali Designing 'migali's identity was a unique and fun experience. 'migali' is a brand dedicated to children’s beautiful and colorful world a Read More

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