The concept and idea
The concept is derived from the Singaporean flag, and the simple arrangement can also reflect Muji's core values of "Minimalism, functionality, and Sustainability."
If the anniversary celebration is expressed exaggeratedly, people may only see it as an annual event.
So, how can we connect Muji with the people of this country? My answer is through daily life. Encouraging people to connect Muji with their daily lives as a replacement for the concept of just an annual event.
