UAL - Creative Practice In Art & Design - Graphic Design - Final Outcomes
This is my final major project for year two at college. After trying to decide what I wanted to create for my project, I came to the conclusion to imagine a CBD campaign which I feel very strongly about. I decided to take on the challenge to make a CBD campaign to change people's view's about CBD and break the stigma around the subject.
I made it my mission to use a design approach to get the audience attention before they know what my project really is about, being able to get people's first thoughts than there negative opinion straight off about CBD.
Knowing that this is a risky subject I still wanted to create a campaign to talk about not only CBD but the Hemp plant itself, which is evident in my sketchbook, going into laws, strains, types and even how CBD is made.
I went into depth with my research and have a very good understanding myself of the hole plant not let alone the chemicals and compounds of how the plant is grown, cared for and how they use certain parts as well as countries and states who have legalised certain parts of the cannabis plant not only the CBD.
I found out the CBD and low dose of THC can actually boost the effects of CBD medicinal purposes, however high THC is what cause the prolonged side effects causing memory loss, paranoia and psychotic properties. I was able to create a truthful campaign that screams with factual evidence and truthful opinions, as well as my own personal research.
I have managed to use this campaign to give advice about CBD to many friends and family and I strongly believe that I could take this research further into other investigations after this project finding something that I am really focussed on and have strained the internet of all of the intellect provided and would love to learn even more and maybe government opinions.
Throughout this project I have had many challenges and disadvantages however I believe I have created a very strong campaign not just for my final major project but for an actual insight into the real effects and benefits being able to even preach myself of the effects.
Ive loved using photography and shape and line and colour to create this campaign along with illustration and typography. Creating this campaign has been a privilege and am super excited to see my whole project at the summer show as I have worked hard and am proud of what I've created and how far I've come as a designer really realising what my style is and what styles I love.
I have loads of interest in my hoodie and this has opened an avenue to now start creating my own clothing designs and am looking into purchasing a vinyl printer to have a side business when moving to university.
So, welcome to Error the CBD campaign that is changing views and breaking stigmas and one campaign that I myself have had an amazing time creating and watching my project and identity grow, lets welcome a new era and I cannot wait to expand this campaign from final project to a real business.
The Design below is A2 size to be printed for my summer show and more of a personal piece although still on style and identity of my campaign. But this is my future, I created the skyline of Bournemouth as I hopefully will be moving here for university, this was a piece for me to remember where I came as a designer and to remember the great time I had at college.
