HOT WHEELS URBAN TRACKS
SMARTPHONE APPLICATION
Urban tracks by Hot Wheels is a real life game in form of a free mobile app,
where both adult and child can play together as a team and compete with other team members in the area.
where both adult and child can play together as a team and compete with other team members in the area.
Thanks to the values and possibilities smartphones have, we have refreshed the perception of the Hot Wheels car and what is even more important, connected the brand with buyer and user at the same time.
