The New York City sales gallery is a Marriott Vacation Club themed environment that showcases travel destinations from
around the world. Images, fonts, and graphics consistent with the vacation club brand are applied in a unique way.
around the world. Images, fonts, and graphics consistent with the vacation club brand are applied in a unique way.
The reception area welcomes guests with sweeping views of the city and colorized images that contrast the stark industrial cityscape with the vibrant city lifestyle.
Each feature wall in the gallery creates a stopping point for presentation and focuses on a specific aspect of membership. The curved wall on the left utilizes a vertical track system to allow the graphics to be interchangeable and yet bend with the wall when in place. At center, a New York City-themed feature wall highlights an interactive map with the city’s most popular attractions. On the right, a vinyl privacy screen installed on glass doors and windows creates a continuous line around the open space.
As the principal art director on this gallery, I was responsible for designing, specifying and approving production of all graphics installed. I created a one-twelfth scale model to allow clients to preview designs in three-dimensional layout. Below, images taken prior to installation reveal the depth of imagination needed to design a complete gallery. The process begins with a floorpan, elevations and an understanding of how the space will be used.
