This project was for a class where we were given a brief and told to create a brand around it. For this, it was socks! I created Bear Hug Socks because a problem I had been having was that my socks fall down in my shoes and I'm constantly pulling them up. Contrary to usual athletic socks, Bear Hug showcases cute designs that help you express yourself while also giving your feet support throughout a busy day. For this project, I illustrated the cute bear mascot and logo in Procreate and used Illustrator for the design.