Store design - Le BHV Marais Paris
Cruso is a Belgian furniture brand offering warm and durable products created by internationally renowned designers.
I worked in the Cruso team for a year and a half as the Industrial & graphic designer, leading to a wide variety of responsibilities and projects. One of them includes the opening of an official corner store at Le BHV Marais, Paris, in August 2022.
After a successful Popup(right) at Le BHV Marais(left) in 2020, Cruso has been invited to set up a permanent corner at the level -1 of the renowned store.
This first official Cruso store was an important step in the brand’s expansion on the French market. For this occasion and many others, I worked closely with Valérie Rollet, Sales Manager France and Architect.
After the set design, my work went on with the production follow-up of the stand and accessories while creating content for the digital marketing campaign. As the corner is located at level -1, lighting was a very important feature to enhance the focus on the displayed products. The unusual choice of making a fully branded coverage of the existing structure was also part of the desire to stand out.
After 6 months of sales, the numbers are meeting the initial expectations.
