At the initiative of Spain and Senegal, leaders from over 25 countries and 20 organizations were going to announce the launch of the International Drought Resilience Alliance (IDRA) to accelerate action and help countries to be better prepared for future droughts at the COP 27, in Sharm el-Sheikh, Egypt. UNCCD commissioned us to develop an attractive visual identity, landing page and social media assets to support the launch of the
Focusing on the idea of joining forces, collaboration and the journey from drought emergency to drought resilience, we designed a visual identity around the key visual of a signature: a promise and an internationally recognized act of commitment. Our designers took the essence of the signature and brought that energy into the “A” in Alliance. We also opted for a gradient that represented the transition from drought to drought resilience and land restoration.
IDRA was y announced at the COP 27, in Sharm el-Sheikh, Egypt on Nov 7, 2022. As of Nov 10, 2022, the page has an average engagement rate of 58% with the majority of users accessing the landing page from targeted countries of Spain, Egypt, USA, Canada, Germany, Kenya, among others.
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