We created the new Kidswear campaign for John Lewis (UK)
From a custom font to special shapes and patterns that comes to life on the window display and in store as a playground. The combination of all the assets is the result of this fun and explosive style.
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60567a170133765.64592cc214f12.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc4ae1170133765.6459061eb4310.jpg)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93db75170133765.64592cc213e72.jpg)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb33f3170133765.64592cc215bea.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f9b09170133765.64650a2678768.jpg)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/922c17170133765.64592cc22239e.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f2288170133765.64650a267624e.jpg)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2645a3170133765.64592cc219119.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7756ad170133765.64592cc223087.png)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d9977170133765.64592cc21c8b5.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09e5e2170133765.64592cc22161d.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01a3cb170133765.64650a2679c94.jpg)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ba885170133765.64592cc21a1f0.png)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d25eb170133765.64592cc21e5e0.png)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36c724170133765.64592cc218582.png)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39bc08170133765.64592cc2178fa.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58c757170133765.64592cc224c90.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df7339170133765.64592cc223d89.png)
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![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ebbd3170133765.64592cc21bbcd.png)
![bernardo henning campaign colorful instore John Lewis Kids Clothes kidswear London new now Render](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fc080170133765.64592cc21f6cd.png)
Team
Design & Art Direction: HolaBosque
Design Lead, Pattern Design and Illustration: Bernardo Henning
Art Direction Lead for John Lewis: Nic Duffy
Renders: Pablo Colabella
Photography: Nerys Jones
Agency: The Different Folk