Crystalline Rose, a beauty and cosmetics brand, promotes empowering women through geometric yet fluid illustrations. The brand represents the modern concept of femininity, avoiding its stereotypes. Crystalline Rose pursues a clean, straightforward design that delivers their brand message and value. The brand aims to express the confidence and luxury of women’s empowerment.
Relating to the brand name, the logo represents a rose visualized in an abstract, geometric form. The logo mark was inspired by the idea of a rose that spreads petals from the off–center and ends up creating a round, oval form.
Circles out of golden ratio were used in the creation of the logo to ensure fluidity and consistency.
In a modern sans serif font, the word mark is the brand name in upper-case. The consistent weight of the text matches with the simple, geometric illustration. Since these elements combine as a logo, they create luxury and modernity that the brand values as an identity. The curvy outlines of the logo mark and the word mark with the modern, clean typeface visualize the contemporary idea of feminism.
The word mark is composed of Lemon Milk, a modern sans serif font. It is simple and minimalistic. The combination of the logo mark and the word mark describes the brand identity of promoting non-stereotypical femininity and creating highly feminine designs.
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