Our client’s challenge:
Teaching Channel wanted to create marketing materials to establish a sub-brand identity for a new product: Teaching Channel Teams. With a target audience of leaders at K-12 schools and districts, Teaching Channel wanted to promote the new products in a fresh, modern way, with the emphasis on the social and mobile nature of the solutions. The goal was to make a splash at an upcoming educational trade show, showing educators that the product meets their most pressing challenges. The program then continued to roll out over the back-to-school season.
The Scott Design solution:
Scott Design designed the Teaching Channel Teams sub-brand logo to complement the Teaching Channel brand. Scott Design also created a set of icons — and an overarching image of an educator engaging with those icons — to promote the benefits of the new product. The clean, modern look was modified for a variety of materials, including trade show graphics, PowerPoint presentation, magazine ads, and banner ads.