Maloney's Packaging - Revamp
PROJECT
The objective was to redesign the current packaging by creating visually appealing stand-up pouches while retaining the original brand identity. As the creative director, my main responsibility was to provide direction and plan the layout. Additionally, I also designed the Assorted and Celebrations packs. The project was in collaboration with Riva Gupta.
The objective was to redesign the current packaging by creating visually appealing stand-up pouches while retaining the original brand identity. As the creative director, my main responsibility was to provide direction and plan the layout. Additionally, I also designed the Assorted and Celebrations packs. The project was in collaboration with Riva Gupta.
