Alex Agudelo's profile

Kidssey - Identity design












Kidssey is an online search engine for children's products and services, and our mission is to make parents' lives easier when looking for options for their little ones, and that's why we wanted our brand image to reflect the same ease and convenience that our users experience when using our search engine.

















Our challenge is to create a brand design that conveys ease, agility, linked to the world of children and that stands out visually in the digital environment so that it is highly competitive in this medium.

For this we build from the simplification of a letter "k" rounding its edges and eliminating its internal spaces.
Additionally, we added a silhouette of ears that resemble those of a rabbit to reinforce the concept of agility and link it to the world of children. These design elements were combined to create a clear and attractive graphic brand that is perfect for children.










We created a keyvisual to strengthen the way we convey our brand. We use different geometric shapes, some with softened edges, to complement our brand design. These shapes help us communicate and tell a visual story that reflects our brand values such as ease, agility, and reliability.​​​​​​​












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Kidssey - Identity design
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Kidssey - Identity design

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