Hyojin Kim's profile

oenir, Cosmetic Brand Identity Design

Packaging
Illustrator



Oenir


Oenir pursues a philosophy of minimalism that respects itself through emptiness, blank space, and restraint, which provides comfort to oneself. This pursuit of philosophy encompasses not only material things but also a way of life, attitude, and includes the concept of the mind, time, and space.

Oenir's package design places typographic and visual elements that float in the empty space to allow customers to read, experience and act on the message directly. The design incorporates Oenir's philosophy of minimalism, which is filled with intentional blank space, parentheses that represent emptiness as a visual element, and hypertext in which customers can selectively determine direction and sequence, all to tell a story about life. Through this, we designed it to induce customers to feel closer to Oenir by experiencing our message and product.






oenir (오에니르)

"비워진 여백의 아름다움, 오에니르"
"Oenir pursues a philosophy of minimalism"

Ditection : WVDESIGN
W : Wonsik Chae / V : Voryung Kim

Production Period : 2021. 08
Design, Photography, Arhcive :

Hyojin Kim (김효진) @hyojjjinkim
Instagram @hjkgraphics  |  Website : hjk.graphics


I am Hyojin Kim, a freelancer designer working independently​​​​​​​.
Please visit my @hjkgraphics Instagram! Thank you.






oenir, Cosmetic Brand Identity Design
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Owner

oenir, Cosmetic Brand Identity Design

Oenir pursues a philosophy of minimalism that respects itself through emptiness, blank space, and restraint, which provides comfort to oneself. T Read More

Published: