With over 158M followers on Youtube and one of Netflix's kids most loved kids shows, CoComelon needed a update guide to reflect expansion of the brand.
The ‘CoComelon’ informs colours
Our inspiration comes from the ‘CoComelon’ icon, creating a ‘watermelon’ palette. The palette is supported with additional colours from the world.
The ‘CoComelon’ informs patterns
We draw from the logo for patterns, such as watermelon themes and continue to develop character focused iconography.
Our fonts, iconography and design have been chosen with children in mind. These design elements work together to create playful compositions which children can relate to.
