About
Behati is a Malaysian designer fashion brand that has been breaking the norms in traditional costumes of Malaysia since 2018, reflected in their viral release of the viral Baju Melayu Oversaiz and Baju Melayu Pendek. Behati signifies the blessings that is surrounding Malaysia's multicultural lifestyle.
Vision & Mission
BEHATI aims to push culture to a wider stage by changing and adapting cultural crafts into the modern world.
The Concept
Dinamik is the name of the concept used. The concept takes a multi-perspective view in BEHATI's branding by using multiple language and design elements. It uses warped and animated graphics to emphasise on the ever-changing state of culture and the integration of different cultures in BEHATI's language.
