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Brand Communication: UNIQLO campaign

Angel Tung
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brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
                        
Brand Communication: Integrated Marketing Communication
A Diploma project assignment for Brand Communication that requires student to brand themselves through the projection of their personal values. Empathy was chosen, empathy is more than caring, it understands people feelings, the ability to understand and share the feelings of another. Then, create a new marketing strategy to a chosen brand, which is UNIQLO. The new proposed campaign for UNIQLO is called We Care for You and a series of product will be launched in this campaign. This project was done during 2023.
                            
UNIQLO New Campaign
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
A new campaign called “We Care for You” is proposed. The campaign shows that UNIQLO take the effort to care about people mentally and physically, as well as taking care on the environment with the products.
                               
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
                             
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
Digital Media
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
                          
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
Print Media
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
CSR Event
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
brand communication branding marketing strategy uniqlo Advertising marketing campaign Social media post
                                  
Brand Communication: UNIQLO campaign
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Kepong, Malaysia

Brand Communication: UNIQLO campaign

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