{ BRIEF / Re-Brand / Branding / Editorial Design } :
The brief was to re-brand an existing brand or celebrity.
I decided to go for the latter and chose Kate Moss.
{ THE CONCEPT } :
The concept was to design a package for traveling business women who are fashion consious, keep up with trends and convenience. It consisted of a five weekly secret cotton socks each one individually neatly tied. The package material is of light weight and takes minimal space making it convenient for traveling. The lid of the box slides open allowing easy access and it displays the socks neatly and in an organised fashion.
