ABSOLUT Vodka recently launched a new line of cocktail mixers. To go along with the global campaign, Born to Mix, they wanted an event series and content series that activated the Benelux markets.
To bring the Born to Mix campaign to life, and make it relevant for Benelux, we created the Mixhibitions, an event that spanned two cities, Amsterdam and Antwerp, and brought together unlikely artists to create something inspired by one of the Absolut cocktails.
The Antwerp event, inspired by the Bloody Mary, saw what happens when a drag queen, set designer, and 3D artist mix their talents in one incredible show, performed live at the Mixhibition.
At the Amsterdam event we mixed together a performer and the Mother of House of Vineyard, a knit designer, and a visual artist to create on show-stopping event inspired by the Passion-Star Marini.
Both of the events, and the collaboration leading up to it were filmed and documented in the Mixhibition content series.
To bring the Born to Mix campaign to life, and make it relevant for Benelux, we created the Mixhibitions, an event that spanned two cities, Amsterdam and Antwerp, and brought together unlikely artists to create something inspired by one of the Absolut cocktails.
The Antwerp event, inspired by the Bloody Mary, saw what happens when a drag queen, set designer, and 3D artist mix their talents in one incredible show, performed live at the Mixhibition.
At the Amsterdam event we mixed together a performer and the Mother of House of Vineyard, a knit designer, and a visual artist to create on show-stopping event inspired by the Passion-Star Marini.
Both of the events, and the collaboration leading up to it were filmed and documented in the Mixhibition content series.
Role: Art Director
Agency: We Are Social Amsterdam
Production: K.I.D.S Agency / Table for Ten
Agency: We Are Social Amsterdam
Production: K.I.D.S Agency / Table for Ten
Locations: RadioRadio, Amsterdam / PleinPublik, Antwerp
Client: ABSOLUT Vodka
